Best and Worst Commercials of Super Bowl LVI.
By: Adam Beam
While many probably turned into Sunday’s Big Game, I like many others, had my full attention on this year’s advertisements. Just like previous years, the commercials throughout the night ended up being rather hit or miss, but just in case you didn’t tune in Sunday night, here are the best and worst ads you missed. Kicking off with some of the stronger ads from the night, the NFL had arguably one of the stranger, but more memorable, spots with a handful of recognizable athletes running a muck in a suburban home.
One of the most iconic ads of the night was definitely the simplest one, it was nothing more than a one minute ad of a bouncing QR Code. That QR Code took viewers to the website for Coinbase, a cryptocurrency company. Cryptocurrency easily ruled the night by the number of ad space they took up. This also included Larry David constantly being on the wrong side of history as well in this ad for FTX.
Some of the other standout ads include this motivational Toyota ad about paralympian brothers Brian and Robert McKeever. Speaking of broships, Paul Rudd and Seth Rogen gave us a trip down memory lane with their ad for Lays potato chips. Bud Light Seltzer finally gave us a real-life look at FlavorTown when teaming up with Guy Fieri. Mike Myers returned to one of his most iconic characters, alongside Seth Green to promote General Motors in this nostalgia driven commercial.
Moving over to trailers, we got some new looks at upcoming Marvel projects like “Moon Knight” and “Doctor Strange in the Multiverse of Madness”. We also received our very first look at Amazon’s historic “Lord of the Rings” series, “The Rings of Power”, a series with an estimated budget of $1 billion.
Now taking a look at some of the ads that left many viewers scratching their heads, no one had asked for the combination of the Joneses in this ad for Toyota.
While the Dr. Evil appearance was a nice surprise, many were left wondering what Jim Carrey was doing in this ad for Verizon, reprising his role as The Cable Guy.
BMW found itself with a poorly timed advertisement when Arnold Schwarzenegger and Selma Hayek dressed up as Zeus and Hera to promote their vehicle. This comes just weeks after Schwarzenegger was involved in a very public car crash in LA.
No matter what you thought of the game overall, Sunday still had some kind of commercial for everyone and for some companies, it helped put them on the map and give them all the publicity they could want.