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Famous Drag Queen Announces Co-Ownership of Small-Town LGBTQ+ Bar

By: Bailey Cassada 2/7/21

Photo Courtesy: Rolling Stone


Drag queen Trixie Mattel announced this week that she is now the co-owner of the oldest gay bar in Wisconsin.


The bar “This Is It!” is located in her hometown of Milwaukee and opened in 1968.

According to the Milwaukee Journal Sentinel, Mattel saw numerous LGBTQ+ bars in Los Angeles closing due to the COVID-19 pandemic. Her hope is that her fame and support for the bar will bring customers to keep the business alive.


Mattel was a contestant on season seven of “Rupaul’s Drag Race” and won All-Stars season two. She has her own makeup line, music career and YouTube channel.

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